This guest post is by Natalie Webb of Leave Me to My Projects.
You try telling Martha Stewart she needs to pick a niche.
So why is everyone in the blogosphere telling you that doing just that is the key to achieving any level of success in blogging?
True, it is easier to build and write a popular blog when you stick to one topic. But now more than ever, there is an opening for multi-topic blogs to hit it big, if they do it right. Wait, you don’t see the opening? That’s funny, it has a big flashing sign pointing the way.
That sign says “Pinterest.”
If I need to tell you what Pinterest is, I’d be mildly concerned that you have been in a coma for the last six months. But what is it about?
Pinterest is about collecting. People love to collect things. In the big wide world of the internet, this impulse is no different. As a matter of fact, it can be amplified.
Pinterest is where people collect pretty much everything they like from all around the internet and pin it to categorized and organized virtual pinboards. Each “Pin” is a nice large image with a description, which tickles our visual cortexes ever so nicely.
People … who are totally not me … have been known to spend entire days off getting lost in the inspiration. With Pinterest, you can visually create the life you are planning on living as soon as you get the time and money to do so.
I’m talking about lifestyle, folks.
The Pinterest niche, as this writer seems to have coined it, is the wide-open lifestyle area. Much of Pinterest, and therefore the Pinterest niche, centers around DIY (as in, things you can make).
The most popular topics on Pinterest, and in the niche, are Home, Arts & Crafts, Style/Fashion, and Inspiration/Education, according to Mashable. While those are the most popular, there tons of other topics to choose from as well—the Wedding category is also immensely repinned.
Because there are so many good topics to choose from, Pinterest niche blogs are not difficult to differentiate from each other. All you need is a focus. We walked though how to find your focus for a multi-topic blog yesterday. Now let’s get to some real-life examples.
The blogs selected here were chosen not necessarily because they are the biggest and baddest on the block. Some are run by whole teams of staff, some by one little ol’ person. Some have been established for a number of years, while some are newer on the scene.
What they have in common are all of the elements it takes to make an impact in the Pinterest niche. So what are these elements? Who better to show you than the Grand Dame of the Pinterest blogs, Martha Stewart.
A blog centered around a lifestyle, as Pinterest niche blogs are, need a face to associate with that lifestyle.
Martha Stewart has this so wrapped up that when you even think about homemaking, hers is the first face that springs to mind. She may run a media empire, live a life so beautiful it can make one green with envy, and have more prison street cred than some rappers, but when your mind turns to homespun craftiness, you think of Martha.
Martha gives her readers and followers tools to simplify and beautify their homes and their lives through the power of DIY.
All of Martha Stewart’s work is geared toward moms with kids and pets. They are a little older, settled down, and they own homes.They enjoy entertaining, gardening, cooking, crafting, and simply making their lives more beautiful.
I hardly have to mention how much how-to power Martha Stewart packs into her website, blogs, books and magazines. She has literally written the book(s) on homemaking.
Although Martha Stewart’s photography resources are nearly unlimited these days, her photography has always been top notch.
The good news is, with as little as a smartphone, paired with a little creativity and practice, anyone can take beautiful photos these days.
Now let’s explore five innovative multi-topic Pinterest niche blogs, including those all-important five secrets, the important stats, and what they are doing so well.
Secret: Besides the starpower behind the blog, the best thing Hello Giggles has going for it is its feel-good factor. It absolutely oozes “Yes you can,” and that is what keeps its readers coming back.
Secret: Elsie (and her sister Emma) over at A Beautiful Mess own a vintage clothing boutique called Red Velvet. While their business may be clothing, the blog is all about inspiration for the vintage, indie lifestyle. Elsie lives and displays the beautiful life her readers aspire to, and shows them how to create it.
Secret: Although Emily is sweet as pie, she brings a serious sense of authority to her style mentoring. She more than walks the walk herself, and she brings in the pros to truly help you up your game.
Secret: It is all about the personality. Kaylah is a shy girl (she even says so on her about page), and that is the kind of reader she attracts. The fact that she is so bright and colorful and outgoing on her blog is an inspiration to her readers, and she shows them step by step how to bring her carefully curated aesthetic into their lives.
Secret: Kinsey makes this beautiful life look effortless. Her style, crafts and tutorials are presented in a way that makes them incredibly accessible and doable. On top of it all, her light, energy and passion shine through on every single page.
Whether you already run a multi-topic blog or are thinking about starting one, you really can have it all, if you do it right.
If you can identify and focus your personality, message, and reader, provide them with real, concrete help and back it up with beautiful images, you will have a lifestyle blog that readers yearn to emulate and will come back to again and again. Why? Because it feels like home.
What are your favorite multi-topic blogs, and what keeps you coming back as a reader? What are your secrets to multi-topic success? I’d love to hear from you in the comments!
Natalie is a truly Edward Scissorhands living in a Martha Stewart world. A Chicago-based writer, barber and obsessive DIYer, she blogs over at Leave Me to My Projects about her adventures in the DIY lifestyle with loads of how-tos and inspiration. She also spends way too much time on Pinterest.
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