How to Influence People With Social Media

By Michael Stelzner
Published July 20, 2012

In this video I interview Mark Schaefer, author of the Return on Influence and The Tao of Twitter.  Mark is also an MBA teacher at Rutgers University.

Mark shares how social media influence impacts businesses today. You’ll learn how businesses are using social scoring platforms to engage with their audiences, and how to improve your influence.

Be sure to check out the takeaways below after you watch the video.

Here are some of the things you’ll learn in this video:

How to create influence through your contentWhen brands consult your Klout scoresHow businesses leverage word-of-mouth influencers What businesses can do to use social scoringThree things to improve your influence scoresThe content formula RITE: Relevant, Interesting, Timely, Entertaining contentWhy Twitter is now being adopted by new demographicsHow to use Twitter as a “building block” to start growing your social influence today

Connect with Mark on Twitter @markwschaefer and check out Mark’s blog {grow}.

What do you think? Do you track your Klout scores? What tips do you have to share about growing your social influence? Please leave them below.

About the Author, Michael Stelzner

Michael Stelzner is the founder of Social Media Examiner and author of the books Launch and Writing White Papers. Other posts by Michael Stelzner »

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Posted in: Influence,Media,People,Social